“Hill Billy” Clothing Brand Featured On Shark Tank

Clothiers Mike Abbaticchio and Shon Less showed up on this week’s Shark Tank hawking their HillBilly line of clothing. Basically, they put the words “Hill Billy” on stuff and sell it at a markup to, well, Hillbillies, I’d guess. 

Fortunately for the entrepreneurs, ultimate redneck & hillbilly extraordinaire Jeff Foxworthy was on hand as a guest Shark for the festivities. Before you snicker, thinking “What does Jeff Foxworthy know about sharking?”, you should know that the guy’s reportedly worth over $100,000,000. You don’t get to be a hundred-millionaire by being a slouch.

Mark Image

The pair stated that they held a US Trademark on their logo & the words “Hill Billy” when used on clothing. 

A quick search of TESS shows that they do indeed hold the marks they claim:  IC 025. US 022 039. G & S: hats, shirts, pants and belts. FIRST USE: 20040621. FIRST USE IN COMMERCE: 20040714

I don’t really have anything interesting to say about the Hill Billy brand (though I do think the logo sorta resembles the Jelly Belly logo), but I did notice an interesting tidbit:  According to the USPTO, the attorney of record for the Hill Billy trademark is one Robert M. Downey of Boca Raton, Florida.  Now guess the name of the attorney who filed the patent for the Ride-on Carry-on invention featured earlier in the same episode?  If you guessed Robert M. Downey, you’re right!

A single attorney having both a patent client and a trademark client profiled on the same episode of a network television show.  What are the chances?

Leave a Comment